Introducing four challenges, nine lives, and five degrees of CAT belt in a brand new framework that will take the business world by storm.

Not a day goes by without another article in a prestigious journal or newspaper about the importance of innovation. They all focus at the macro level with a few crumbs thrown to the people who are actually expected to innovate.

An organization is innovative only because, at its core, all innovation is personal. That’s why CATS: The Nine Lives of Innovation is about changing the focus from the abstract and the strategic to the personal and practical.

Innovation is about you, and how you decide to understand it and use it will lead to a rich and productive life.

This new book by Steve Lundin, bestselling author of FISH!, provides a revolutionary ‘take’ on innovation. Accessible, easy to read, full of anecdotes and provocations – you’ll be recommending CATS to everyone you know!

CATS: The Nine Lives of Innovation
Stephen C Lundin, PhD with Jimmy Tan
Illustrations by Stephen Francis
ISBN 9781927703063
Pub. date: August 2007
RRP: AUD$24.95
Buy online from Management Books

About the Author

Stephen C Lundin PhD
Steve Lundin, US author of the multi-million bestselling FISH!® books and most recently Top Performer, has been a working creative and a student of innovation and creativity for over 40 years. Steve is a writer, speaker, film maker, online professor and partner in Top Performer Academy.

He has long been bothered by the love/hate relationship that business has with innovation. While singing the praises of innovation, businesses are often quite uncomfortable with the parts and pieces. That discomfort is often the result of the odd and disjointed way creativity and innovation are presented.

Too often seminars and workshops on innovation are rich with wild and sometimes weird activities but light on application and structure. Steve has had a lifelong dream of creating a framework for innovation that both honors its heritage while simplifying the structure and clarifying its uses.