Curiosity might have killed the proverbial cat, but without it very real achievements would never occur. With this book as your guide, you'll learn how to spark your innate curiosity, pounce on. problems in ways you never imagined, and enjoy greater success and satisfaction at work and in your personal life.

Playful, profound, and positively upbeat, CATS provides what you need to tap into your power of innovation and then unleash it in every member of your organization. While most business thinkers view this challenge from the top down, Stephen Lundin sees the subject from a CAT's-eye view, explaining how to get every employee - no matter what level - to think and act in innovative ways. Inside, he examines the four challenges to innovation and offers practical measures aimed at conquering them.

You'll learn how to:

• Be brave ('fraidy cats never innovate)
• Stop being normal (make your own rules!)
• Embrace failure (it's the only way to learn)
• Foster creativity (don't be a control freak)

Lundin then describes the Nine Lives of Innovation, each of which is a step toward realizing your inner CAT and becoming a fully contributing member of an innovative organization.

Prowling inside every employee is a questioner, a creator, an innovator - claws out and ready to pounce. Become a CAT and you may find yourself springing on ideas in a way that surprises you and everyone around you.  

CATS: The Nine Lives of Innovation
Stephen C Lundin, PhD
Illustrations by Stephen Francis
ISBN 978-1-921103-11-7
Pub. date: December 2009
RRP: AUD$24.95
Buy online from Management Books

About the Author

Stephen C Lundin PhD
Steve Lundin, US author of the multi-million bestselling FISH!® books and most recently Top Performer, has been a working creative and a student of innovation and creativity for over 40 years. Steve is a writer, speaker, film maker, online professor and partner in Top Performer Academy.

He has long been bothered by the love/hate relationship that business has with innovation. While singing the praises of innovation, businesses are often quite uncomfortable with the parts and pieces. That discomfort is often the result of the odd and disjointed way creativity and innovation are presented.

Too often seminars and workshops on innovation are rich with wild and sometimes weird activities but light on application and structure. Steve has had a lifelong dream of creating a framework for innovation that both honors its heritage while simplifying the structure and clarifying its uses.