At its core, all innovation is personal

Following the success of FISH! which has sold over 7 million copies worldwide, Lundin's latest book CATS: The Nine Lives of Innovation allows readers to take a personal prowl through innovation as a meaningful concept.

CATS is based on the philosophy that all innovation is personal. Each of the nine lives includes actions or perspectives that individuals can adopt to boost their ability to innovate.

Don't have a copy of CATS yet? Buy it online today!

You can also pick up the companion workbook, CATS: The Personal Guide to continue your innovation journey.

From this website you can view Steve Lundin's upcoming tour dates, read excerpts from the book, and submit your details for your official Whiskers Certificate!

RRP $24.95 | Buy online

RRP $34.95 | Buy online